BASS Brand Refresh

In the past year, BASS has proactively gone through the process of refining our goals, products, offers and vision to ensure we are extending a partnership that provides value to our market. We aspire to be an innovative maritime software solutions provider with a forward-leaning focus on new technology and on-trend shipping solutions. Our mission is to create a valued end-to-end ship management experience leading to safe, efficient and eco-friendly operations.

In line with this initiative, we have embarked on a brand refresh to accurately reflect what we stand for and our direction moving forward. A brand new look, fresh website, an upgraded BASSnet Suite and more are coming your way.

For now, here’s a look at our new logo!

Our original logo served us well when we started out a provider of purely modular software. BASS has evolved tremendously since then, and our new logo is designed to better reflect our aim to create integrated, scalable, modern and open solutions that streamline maritime operations.

You’ll soon see our new logo and more in our upcoming BASSnet 2.11 release and other materials. Watch this space for more on the BASS rebrand!